At the company’s developer conference, developers, makers and designers explored new ways to build with Samsung’s growing ecosystem

Samsung Electronics today held the Samsung Developer Conference 2021 (SDC21), the company’s first-ever virtual developer conference. Samsung has announced a suite of services and product solutions for consumers, developers and partners to shape, design and create seamless experiences that can be easily integrated into today’s changing lifestyles.

At the event, Samsung highlighted its consumer-centric approach to innovation. In particular, the company showed how advances in AI, IoT and security are working together across the breadth of Samsung’s portfolio to create experiences that fit how people live, ultimately unlocking a new era of connectivity and collaboration.

“We are proud of the groundbreaking work we can do in collaboration with the creative developer community,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “As society becomes more closely connected through new tools and devices, we want to make people’s lives easier and smarter – wherever they are.”

Platforms designed for connected experiences

A strong platform of AI, IoT and security technologies improves the consumer experience and accelerates developers’ ability to build creative applications. Samsung has detailed its plans to bolster core platform technologies such as Bixby, SmartThings and Samsung Knox.

During the SDC21 keynote, Samsung announced enhancements to Bixby, which has become a central part of the user experience for more than 300 million Samsung devices. Bixby now uses on-device AI and deep neural networks to process commands on devices themselves. Thanks to on-device AI, this development makes the service up to 35% faster than before.

For developers, Samsung also announced the Bixby Home Platform, which serves as an intelligent layer between Bixby’s natural language processing and SmartThings. With the platform, voice commands can now be performed more intelligently, taking into account the status and context of different devices.

Samsung has made further announcements related to SmartThings, including how the platform will be fully integrated with Matter, the latest standard in smart home compatibility. Solving developer interoperability challenges, Matter, with an extensive list of partners, will be the catalyst that makes smart home connectivity nearly effortless. SmartThings Hub software will also be integrated into Samsung’s product portfolio, including Samsung Smart TVs and Family Hub refrigerators.

Samsung believes that consumer data and personal privacy are just as important as the experiences they enable. Samsung is committed to providing a seamless consumer experience and ensuring its devices and services are secure from start to finish. Samsung Knox, the company’s defense-level security platform, provides built-in protection for more than 100 million Samsung devices. To further protect consumer data, the Samsung Knox Vault comes in a combination of security-specific hardware (a new secure processor and isolated secure memory) and new integrated software that shields the most secure data from the Android operating system and applications. During the SDC21 keynote, Samsung emphasized the importance of collaboration and its philosophy of open innovation to improve security and privacy, and reiterated its work to continue releasing security analytics tools as open source projects.

Samsung also outlined its privacy principles at SDC21, highlighting the three commitments that guide all innovation within the company: protection, choice and transparency. These principles provide consumers, developers and partners with the information they need to make decisions about how data is managed. The company allows users to view and manage their permissions from the privacy setting on their Galaxy devices and Smart TVs and publishes Samsung’s privacy policies through its Privacy Portal. Going forward, Samsung will collaborate with global security experts while continuing to release open source security analytics tools to make its ecosystems more secure.

Tizen takes smart TV to new heights

Based on its ‘Screens Everywhere, Screen for All’ vision, Samsung continues to build on its position as a global leader in TVs by developing new experiences that enhance connectivity, functionality and immersive entertainment. At SDC21, Samsung introduced several ways Samsung TVs enable new experiences, including:

Video communication based on collaboration with Google, allowing users to enjoy better video calls on TVs through AI-compatible focus and zoom functions. Samsung Health on Smart TVs that connects to a webcam to analyze movement and provide real-time feedback during a workout. More realistic gaming with HDR10+, with automated low latency settings and HDR calibration.

For businesses, Samsung is launching Tizen for Business. This service supports interactive e-boards in schools, kiosks in shopping centers and even displays in restaurants, airports and subways. New management portals allow businesses to remotely run real-time monitoring and control screens, easily applying settings to multiple devices with a simple touch.

With the Tizen TV Platform Licensing, manufacturers who want to introduce a premium TV platform like Tizen can do so quickly at minimal cost. This allows them to use Tizen TV’s presence to promote their products in the Smart TV market and ultimately help more consumers enjoy Tizen.

Innovate across the entire Galaxy ecosystem

Samsung provides a user experience that meets the needs of all users and devices. And with a growing number of device types and form factors, developers have a wide range of opportunities to innovate in new ways.

At SDC21, Samsung introduced the new One UI 4, the latest version of its user interface for mobile devices. One UI 4 offers new levels of customization to enable users to create an experience and a device that truly belongs to them. It combines Samsung’s industry-leading privacy and security features with options for users to personalize permissions so that they are always in control of their data when using a Samsung device.

Samsung demonstrated the capabilities of One UI 4 to developers at the event, especially for foldable devices such as the Galaxy Z Fold3 and Z Flip3. One UI 4 allows users to take advantage of features such as Flex Mode and Multi-Active Window, allowing users to enjoy more intuitive and easy-to-use experiences unique to the foldable form factor. SDC21 also included a Galaxy Watch session showing developer tools to help them build new apps in the new Watch app ecosystem.

Samsung invites developers and partners on its journey to bring new and secure experiences to life. For more information about the Samsung Developer Conference 2021, visit developer.samsung.com.

This post Samsung Unveils Solutions for a New Era of Connected Experiences at SDC21 – Samsung Global Newsroom

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