What you need to know

Samsung held a sponsored talk at the Game Developers Conference (GDC) on Thursday to discuss the goals behind the Samsung Gaming Hub. to get more people playing. The team noted that people are still hesitant to get into cloud gaming due to latency and discoverability issues, which it hopes to address.

Samsung is far from the first company to embrace cloud gaming with the recently announced Samsung Gaming Hub. It’s also not the first company to want to bring gaming to more people who don’t want to deal with the hassle of buying a likely hard-to-find console or building a PC. However, Samsung Gaming Hub is doing something many of them haven’t done yet: making themselves readily available on smart TVs.

The company hosted a sponsored talk at the Game Developer Conference (GDC) on Thursday to discuss the thought process behind the Samsung Gaming Hub and the goals for the service. While it’s not an all-in-one, proprietary service like Google Stadia, it strives to make it easy for Samsung smart TV users to find and launch games.

This sounds like a basic concept, but there has been some discrepancy between the cloud game streaming services and TVs. For example, Stadia never quite managed to make the service viable for people who wanted to play on their TV. You can of course use NVIDIA’s GeForce Now on NVIDIA Shield TVs and a few other smart TVs, but it still lacks presence. Samsung previously partnered with companies like Microsoft to bring the cloud game streaming service Xbox Game Pass to Samsung phones, but never had its own product.

“The ecosystem has embraced game streaming. The interesting thing right now is that consumers are still hesitant to embrace it.”

Mike Lucero, head of product gaming

According to Andrew Dickerson, head of software engineering, the main idea is to make gaming a “first-class citizen” on Samsung TVs. It also wants to prove that cloud streaming is ready for all users.

“The ecosystem has embraced game streaming. The interesting thing right now is that consumers are still reluctant to embrace it,” said Mike Lucero, head of product gaming. “The last mile… is to get the consumer excited, to convince them that it’s as good as it is.”

The Samsung Gaming Hub aims to be a one-stop shop for gaming on Samsung TVs. The idea is that it will become a, well, hub for all your game streaming services and discoverability, with an AI that makes recommendations based on your gaming habits.

That core concept was driven by what both Dickerson and Lucero see as problems with cloud streaming as a product. The technology works, with latency hardly an issue unless you live far from a server center, but there are a few ideas that should be better communicated to potential users.

The first is that the technology works. We can’t comment on this as Samsung didn’t show off Gaming Hub during the call, but Dickerson said he played Rainbow Six on it and quickly adapted to any latency, allowing him to play normally. You just have to take them at their word. The second is lowering the barrier to access gaming on the platform, including making controllers easy and content discoverable.

Ultimately, the team wants what they call the “all-round enthusiasts” to enjoy the platform and spread the word, helping more developers and publishers partner with Samsung and get more users. Lucero hopes this means cloud streaming will finally become the ‘norm’.

“I think the first step…is to make gamers believe,” he said. “In years to come, gamers will believe. That’s the missing piece right now as far as the equation goes.”

Samsung Gaming Hub is still slated for release later this year. In the meantime, the team said more announcements will follow shortly.

This post Samsung tries to turn more people into gamers with Gaming Hub

was original published at “https://www.androidcentral.com/gaming/samsung-trying-to-make-more-people-gamers-with-gaming-hub”