Edgar Cervantes / Android Authority
When you run a business, you need to advertise where your potential customers hang out. For better or worse, one of those places is social media, specifically Facebook. So if you are a business owner, it makes business sense to create a Facebook business page to promote your goods and services. Here’s how to do it.
Read more: All Facebook apps, where to get them and what they do
To create a Facebook business page, click here, or click Create New Page in the Facebook Pages section. Fill in as many fields as possible, upload images and give your page a name. Then click the Create Page button. You must already have a personal Facebook account and be logged in to it.
SKIP TO IMPORTANT SECTIONS
How to create a Facebook business page
Facebook makes it ridiculously easy to set up a business page. Click here to go to the new account creation page, or go to the Pages section on Facebook and select Create New Page. Before you begin, you must be logged into a personal Facebook account, which will be associated with the business page you are about to create.
Now let’s make a page for my indie book publishing gig.
On the left you would insert all the necessary details, and as the information is entered, the page will update in real time to show you what it will look like. Just scroll through the list on the left and fill in what is asked. You don’t have to fill in every field if you don’t want to, but adding as much as you can will increase your online visibility.
Add eye-catching images
The images are the most important of all. The profile picture should be your company logo and should be optimized to fit a round shape. If you have your logo in a different shape, have it redesigned to fit in a circle.
The cover photo can be a larger version of your logo, an image of your products, or an image of your company. Everything you really want.
Link your WhatsApp Business phone number
Since Facebook also owns WhatsApp, it is inevitable that they will immediately start pushing the service on you. At this stage of the Facebook page creation process, you can place a WhatsApp call button on your page. If you also install WhatsApp Business on your phone, visitors to your Facebook page can be transferred directly to you at the touch of a button.
However, this step is not mandatory if you do not want it.
Create a memorable username
The next step is to create your unique username as Facebook will randomly assign you a username when the page is created. Click Create @username to set your own username. You are invited to enter your own preferred username, and assuming no one else has already used it and it does not infringe any copyrights, Facebook will change the username in the page URL for you.
Add a call-to-action (CTA) button
You will also be asked if you want to add a button. If you had done the WhatsApp step before, it would live here. If you chose to skip the WhatsApp call button, you can click this blue button to choose a different role for your button instead.
As you can see, there are many options to choose from, too many to fit in the screenshot above. Just choose the one you think will bring you the most benefit and fill in the required details.
Go through the settings options
There are two options that you should focus on right now: Edit Page Info and Settings. First, let’s look at an important part of the settings: changing the template.
Change the Facebook page template
People will set up a Facebook page for different purposes and for different businesses. Depending on what you need the page for, you may want certain things to be more prominent than others. This is where templates and tabs come in. Clicking the Edit button will show you the different templates on offer.
There is a Business template, but depending on the type of business you have, you may want the Services template or the Restaurants and Cafes. Scroll through the list and choose the one you think best suits your needs.
You can then toggle different tabs on and off and drag and drop other tabs in a particular order.
Finish setting up your page
If you go back to the main page, you will see a section called Set up your page for success. These are basically shortcuts to the information you need to enter in Edit Page Info. Again, enter as much as you’re comfortable sharing.
Invite your friends to follow you
Finally, if you click on the menu with three horizontal dots below your cover photo, there is an option to invite your friends. This will extract the list of your friends from your personal profile and invite them to follow your company page.
Your page is now ready. You can start publishing your first post.
How to delete a Facebook business page
If, for any reason, you decide to close your Facebook page, it’s very easy. Just go to Settings-> General and scroll down to the bottom of the page. There you will see Delete page. Click that and click again to confirm your decision.
However, keep in mind that the page will not be deleted for the next 14 days, but will be invisible in search results. The page will be permanently deleted after 14 days. If you want your page back, you must log in again within that 14 day period to reactivate the page and stop the removal request.
How To Change Your Instagram Account To Professional Account To Connect To Facebook Business Page
We’ve already explained how to link your Facebook account to Instagram. But what if you have a personal Instagram account or a creator account? If so, the only option Instagram gives you is to link to your personal Facebook profile.
To link your Facebook business page to Instagram, you must have an Instagram business account. Switching is very easy and free. This is how you do it.
Go to your Instagram profile and click on the three horizontal lines in the top right corner. Select Settings from the pop-up menu.
Navigate to Account->Change Account Type.
You are invited to select a professional account. Choose it and you’re instantly switched.
Read more: Facebook Not Working? These are the most common problems and how to fix them
Frequently Asked Questions
Is a Facebook business page free?
A Facebook business page is free to set up and maintain. In a very blatant money grab, Facebook limits the visibility of your posts to a select few of your followers unless you “boost” the post (pay to advertise it to a wider audience). However, promoting a post is highly hit and miss and doesn’t always deliver the results Facebook promises.
Can a Facebook business page be transferred?
A Facebook business page can be transferred to the control of another Facebook user by granting it administrative privileges. They can then remove you from the page by removing your admin status.
Can you delete your personal Facebook profile and keep the company page?
No, the company page is linked to your personal profile. If you no longer want to keep your personal profile, you can create a new empty personal profile and assign it administrator rights. Or you can transfer administrative privileges to a trusted friend.
Can you add friends to your Facebook business page?
You can invite people to follow your business page by clicking the three vertical dots menu at the top of the main page and then clicking Invite Friends. But they must already be friends of yours on your personal profile.
Can you link a Facebook business page to Instagram?
Yes, but the Instagram account in question cannot already be linked to another Facebook page. If this is the case, you need to disconnect the other Facebook page first. To link a Facebook page to an Instagram account, you must first make your Instagram account professional. Then in Instagram, go to Profile-> Settings-> Account-> Linked Accounts-> Facebook. Follow the instructions on the screen.
Please note that if your Instagram account is not a professional account, you will be linked to your personal Facebook profile instead.
Can you rename your Facebook business page?
Yes. Select Edit Page Info from the left sidebar of the Facebook Business Page. In the General section, change your username in the Username section. Minor changes, such as spelling mistakes, are usually approved immediately, while full name changes can take several hours for Facebook to approve. If you change the name of the business page too often, Facebook may impose a limit on how often you can do this.
Why can’t I access my Facebook Business Page?
If you’ve added someone else to your Page with Admin status, they may have removed you as an Admin (which other admins of the Page have the right to do). Unless you can fix the problem with the other admin and they can restore your access, there’s probably very little you can do. That’s why you have to be extremely selective about who you promote to admin level.
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